Our Internet marketing and content experts work closely with clients to maximize their online presence. Obtain top rankings for desired search terms and drive qualified leads that are crucial to building your business and brand.

What is Search Engine Optimization?

Search engine optimization, or better known as SEO, is the process of getting a website ranked on search engines for certain keywords. SEO is a long-term process that requires a custom strategy that is unique to your business. There is no “one size fits all” approach when it comes to SEO, as every business’ industry is different and each campaign needs to be strategized accordingly.

Most companies have performed a web search using terms relevant to their business
and found a competitor at the top of the list.

Frustrating? Yes. Impossible to rectify? No.

How We Can Help

At Zuki e-Serv, we devise strategies that are designed to drive traffic to your business. We first ensure that your website provides a positive user experience. If your website is outdated with small amounts of content, we will most likely recommend a website redesign
We will then come up with a unique strategy to help establish an online presence as an authority within your industry. We will create compelling content and use multiple channels to distribute it and build a following. We only use white hat methods that will stand the test of time and continue to generate leads for your business.

SEO Foundations

Monthly Phone Consultation

We schedule a monthly phone conference to review, revise and discuss your search engine optimization services.

Keyword Analysis

We research your industry to determine which terms are most often used to find businesses like yours. This will allow us to choose which terms are the best matches for your site before we begin the optimization process. These terms will then be reported in our quarterly progress reports.

Targeted Search Terms

A strong keyword strategy is one of the most important parts of search engine optimization. Each plan includes a number of key search terms.

Search Engine Submissions

Our team will submit your website to the most trafficked search engines today. This helps to ensure that your business will appear on the major search engines and directories.

Content Development

On some of our advanced plans, a professional copywriter can develop content to keep a fresh stream of relevant information on your site.

Natural Link Building

By analyzing your niche and comparing your competitors’ backlinks, Southern Web Group will develop a natural backlink portfolio to help your site rank well.

Optimization for Local Search

Local search engine optimization is a vital component to create prominent placement on Google Maps and Google Places. We focus on your local area to bring customers in your area to your site and to your business.

On-Site Optimization

On-Site SEO

Our team will review the most important pages on your site and make revisions to your content to promote the best SEO practices.

Image Optimization

Images contain more information than what is seen on the screen. The way an image is labeled allows the search engines to determine what the file contains, and, if done properly, typically results in increased traffic from image searches.

Video Optimization

Videos are not only valued by your viewers, search engines value them as well. We optimize your videos so that they can be found by viewers and search engines alike. We will also leverage these videos to build links and social following.

XML Sitemap

Our developers will create a XML sitemap that includes all the pages of your site. This is a complete view of your site helps bring more of your content to the forefront of the search engines.

RSS Submissions

If your site offers an RSS feed, we’ll optimize your feed and promote your content to various websites. It’s a great way to distribute your content and gain additional traction.

Custom 404 Error Page

A custom 404 page will be beneficial for both the search engines and your visitors. When a page cannot be found, a user should be provided options (instead of a default error message.) Our custom 404 page will improve the overall user experience and search engines often reward websites with higher rankings if they make strong use of this common error page.

Canonicalization

We will review your URL structure to make sure you have optimized the pages for the search engines. Generally speaking, search engines gather information better on defined, organized URLs.

Robots.txt File

We will create a website file that helps direct search engines away from content that should not be indexed.

Source Code Review

Our team will review your site’s source code and make suggestions on how it should be improved for simplified crawling by search engine spiders and decreased load time. We’ll also recommend steps to take to offer clean, valid code and increase browser rendering.

Analytics & Reporting

Analytics Installation

Our team will install analytics software, monitor its reports and analyze the data in order to know where to dedicate our optimization efforts. We’ll also provide you with access to these reporting tools so you can also monitor our progress with near real-time precision.

Competitive Analysis

Our most telling report. This detailed report will breakdown of how you rank against your online competition. Our analysis will present the empirical evidence on how to beat out the competition.

Quarterly Reporting

From our initial consultation, and each month after, we will provide a detailed report featuring your current ranking, as well as any improvement. This comprehensive report provides hard data on how our efforts have effected your online optimization. We’ll also share the site submissions and offer detailed statistics on your improvements.

Local SEO

One of the best approaches to your online business marketing revolves around implementing SEO (Search Engine Optimization) techniques. Google is the most widely used search engine, so maximizing your website placement in their search engine results will drive more traffic to your site. However, Google has recently undergone some changes in its search algorithms. The focus now seems to be on returning results based on the location of your company and the location of the Google user. If you have a physical business location, then using local SEO is of the utmost importance to drive quality, local traffic to your site and turn that traffic into new customers.

What is local SEO?

If you are a business that relies on your retail location to grow your customer base locally, then you need to focus on local SEO. The techniques for local SEO are similar to global SEO, by using keywords, meta tags, authoritative links and content. However, local SEO goes a bit deeper. For example, if you live in Atlanta and Google “car repair,” Google first returns paid advertising results and then all car repair companies close to your Atlanta location in the organic and Places results. The order of the Places results will correspond to your exact location; if you are in North Atlanta, those results will show before general Atlanta listings are shown.

Content Customization

Local SEO also focuses on the nuances of language to a regional area. Website content that is written for the local community will vary from global content. You can definitely tell when someone in India has written content over someone in your local market because the colloquialisms and local inflections in the language are very different. People tend to trust content that sounds familiar to them.

Mobile Devices Optimization

Analytics show that your potential customers are using their smart phones to search for businesses. Approximately 43% of all Internet searches are local searches. In 2012, 50% of all mobile search queries were local searches–up 10% from 2011.
If you aren’t using local SEO, you’re losing a quality customer reach. Making sure that your website shows up on not only Google, but also Super pages and Yelp, is crucial for reaching your customer at the exact moment they are searching for you.

Maximize Local SEO

The first thing to do in maximizing local SEO is to create a local profile on Google+ and other platforms, so that your local listing is shown in search results. You want to make sure your listing contains your company name, business address and local number on every page of your website. This is what will give you the next important element to local SEO, which are “citations.” A citation is any mention of your company anywhere online, complete with address and phone number. It’s imperative that your listing is written in the same format; any deviation, such as an abbreviation of a street name, may not return the desired results in a search. Finally, you want reviews of your business. Having a quantity of positive reviews will optimize your search results.

How We Do It

We will leverage our vast amounts of experience in the local search space and ensure your business information is consistent across the Internet. We optimize your local accounts across the vast number of local listing services and websites, including but not limited to:

Google Places
Bing Places for Business
Yahoo! Local
Yelp
Merchant Circle
LinkedIn
YellowPages.com
Whitepages

Supermedia
Yellowbook
CitySearch
Mapquest
Biznik
Local.com
Foursquare

There are so many nuances to SEO, both globally and locally, that hiring SWG may be one of your best marketing investments. SWG will develop and maintain local SEO to drive quality local traffic to your business.

Google Authorship

Have you been considering the benefits of Google Authorship? This system was set up to help writers that have a Google Plus account. By enabling the feature, you establish yourself as a credible author and also promote your content in organic search listings. Obviously, increasing the amount of traffic to the articles you have written is a primary benefit, but there are more advantages than this. Detailed below, all of the reasons that you will benefit from setting up the Google Authorship feature are listed.

What is Google Authorship?

Do you write for a multitude of websites? Bloggers and publishers understand that the Internet has been a mixed blessing because exposure is easy, but protecting your work from plagiarism is not. In order to give authors a way to protect their work, Google started a system of penalizing websites that plagiarized. Today, there is far less spam on the first page of Google. Taking this one step further, Google has developed the authorship program.
Now, you can push your writing online by registering with Google as a publishing author. After you register, you can list all of the websites where you place content on your Google Plus profile. This enables your profile and picture to show up when someone searches for content using the keywords in your articles. Although there are some exceptions, most authors find that doing this will cause an increase in traffic to your content.

Your author name as a brand

Are you marketing yourself as a writer or authority figure in your market? By and large, creating a Google Authorship account helps you to set up yourself as a brand. When potential clients search for you and your writing, they will be directed towards your Google Plus profile where they can add your profile to their Google+ circle.

Online reputation management

Do you have a name that is similar to someone with a bad reputation? It can create a lot of confusion if your writing gets lost in Google organic searches. To place some distinction between you and the other person, a Google Authorship account will give potential clients an idea of who you are and what skills you have.

Building authority

Have you had a difficult time promoting your business on a specific topic? If you are looking to acquire clients that are looking for a particular keyword, you can promote yourself as an expert by building authority on a subject and promoting it on your Google Plus profile. If you build a blog the around your potential keyword, you can place it in your Google Authorship category to promote your services.

Social proof

It is clear that Google’s authorship program will continue to increase as social proof becomes a larger factor in the Search Engine Results Pages (SERPs). With their commitment to cutting down on spammers that plagiarize the hard work of others, there are likely to be other exciting features for Subject Matter Experts (SMEs) from Google on the horizon. To start reaping these benefits, be sure you have your Google Authorship profile established.

Social Media Optimization

Our services cover all aspects of Internet marketing, including social media management. Social media can increase brand awareness and customer engagement. At Southern Web Group, we can help you develop the best type of content for your business and engage new clients through social media.

How Does Social Media Work?

Did you know that over 70 percent of Internet users are more likely to buy products from a brand they are following on a social networking site like Facebook or Twitter? Statistics show that more than 15 percent of customers use social media sites to search for local businesses. These platforms account for nearly a quarter of the total time that people spend online. About 53 percent of Internet users recommend products in their tweets. Facebook has over one billion users. More than 11 million people visit YouTube each month. Approximately 80 percent of people connect with brands through Facebook.
These numbers show that people are talking about brands and products online. Social media is a great way to connect with your prospects and turn them into real buyers. By providing quality content, you can gain popularity and establish your online reputation. If you want to grow your business, you have to build a solid online presence and create lasting relationships with your clients. At Southern Web Group, we can help you build your social presence and find out where your customers are spending their time online. Our team will identify the best social networks for your business, and distribute content across those platforms.
Social media marketing makes your content available to multiple social networks such as Twitter, Facebook, Google+ and LinkedIn. This helps maximize the exposure of your content and boost your online presence. By syndicating your content, you can reach a wider audience and increase your visibility on the Internet. This practice is based on the development of a network composed of people having a common interest for a topic. Your content will be seen as relevant and useful since it generates comments and drives customer engagement.

What Are the Benefits?

The benefits of social media marketing can be tremendous. A strong social media strategy can boost your search engine rankings and increase traffic to your site. It’s also a great way to connect with your clients and promote your products to a global audience. Social media can help establish your business as an authority in your niche and gain your customers’ trust.
By developing and distributing content that is relevant to your target audience, you can build a successful brand and increase your customer base. This practice will help you promote and expose your brand to the world.

Pay-Per-Click Advertising

Few website owners believe they have enough traffic on their site. To truly see return on investment in a website, maximizing the number of viewers and the time they spend on your site is crucial. One of the best ways to increase qualified website traffic is through a well-crafted pay-per-click online advertising campaign on popular search engines.

What We Focus On

To provide a positive return on investment, SWG focuses on key aspects of your campaign including:

Quality scores
Daily bid management
Building negative keywords
Quality landing pages
Identifying new opportunities
Conversion tracking
Return on investment

When you target your website audience with Southern Web Group’s pay-per-click management service, you not only manage your online advertising budget wisely, you increase opportunities to turn visitors into customers.
Pay-per-click ads are presented in search results when keywords and phrases you select are searched and link to a specific page on your website. We’ll work with you to identify the most profitable search terms to bring the viewers you want to your website, as well as help manage your budget and ongoing search advertising strategy.
As a Google AdWords certified partner, we will manage your campaigns, track the performance, and work with you to meet your traffic and ROI goals. If you are looking for a company who has proven experience and will help you understand the process every step of the way, fill out the form below.
Google Third-Party Disclosure Notice

Advertiser guide: working with third parties

Introduction to Google’s online advertising

Advertising with Google allows you to reach new customers at the precise moment they’re searching for your type of products and services. You can choose to be charged for clicks, impressions, or conversions, depending on the type of campaign you run.
Once your ads are running, we provide performance data so your third-party partner can track what’s working and what’s not. Google’s AdWords and AdWords Express advertising products are highly accountable, helping you understand precisely the return on your advertising investment and allowing your third-party partner to make adjustments to optimize for the best possible return. For a summary of the differences between AdWords and AdWords Express see support.google.com/adwords/express/answer/1689628
In addition to Google search, you can also run ads on Google’s network of partner sites (places where you may have seen the “Ads by Google” message) – including YouTube. On this network, you can take advantage of other ad formats, such as image ads and video ads.

Google and third-party partners

We believe that Google advertising can help your business succeed. However, you might not have the time or resources to devote to building – and regularly maintaining – a successful account. Or maybe you’d just like some help optimizing from an expert.
That’s where our third-party partners come in. There are many different types of third parties out there, from the largest advertising agency and yellow page publisher to the one-person web consultant. To help you select a third-party partner, we’ve developed our Partner Programs. Participating third parties that have met the requirements of one of our Partner Programs may display that program’s badge on their websites. Two badges that you’ll probably see most often are Google Partner and Premier SMB Partners. To confirm that a company is certified within our Partner Programs, click the badge on its website. If the company is certified, you’ll be taken to its profile page on Google.

How to work with a third-party partner

A third-party partner can save you and your business a lot of time and energy. For best results, we encourage you to stay informed, involved, and up-to-speed on your ad campaigns, and let your partner handle the time-consuming work.
Third-party partners will often charge a fee in addition to the cost of your advertising. Remember, they provide valuable services like managing your campaigns, providing you with reporting, answering your questions, or optimizing your campaigns. We believe it’s important for you to understand the total cost of your advertising, including any fees your third-party partner charges. You can use this amount to determine your return on investment (ROI).
Here are five quick tips for being a savvy customer:

Be selective. When selecting a third-party partner to work with, look for companies that display a Google Partner or a Premier SMB Partners badge. You can use Google Partner Search or browse the Premier SMB Partners website for your region to verify that a company is actually a Google Partner or Premier SMB Partner. As part of your selection process, be sure that you understand and are comfortable with the length of the contract you’re entering into with the partner. There are a few other criteria to help you choose the right third-party partner for you:

Has this third-party partner worked with businesses in your area before?
What about businesses with similar budgets or target audiences?
What other services can they provide – alongside Google advertising – to grow your business?

Pick one partner. You may be tempted to divide your budget among multiple third parties to see which one drives the best results. You’re welcome to do this, but we recommend that you test them one at a time. Google doesn’t display more than one ad for a business on a page of search results, so you’ll find it difficult to test multiple third parties at once.
Educate yourself. Understanding advertising at an advanced level can take time, but it doesn’t take much time to learn the basics of Google advertising. Review the "Advertising basics" section below. To learn more, visit the AdWords Help Center at adwords.google.com/support/aw or the AdWords Express Help Center at support.google.com/adwords/express/. Understanding these programs will help you make more informed decisions with your third-party partner.
Trust experience. If you’re working with a company that’s managed hundreds of Google advertising accounts, then it’s likely to have developed expertise with Google’s advertising products. If it tells you that certain industries have historically higher online-advertising costs or certain keywords or ads might not work for your business, it’s probably speaking from experience.
Evaluate your performance. Unless you’re focused on branding, what matters most about advertising is the return on your investment in it(i.e. The number of new customers coming in the door). So take some time each month to measure what you're investing, and the results you're receiving from the investment.

What to watch out for

We believe that it’s important for you to have a great experience with Google advertising. If you don’t, please let us know. Be sure first to work with your third-party partner to try to resolve any issues before contacting us.

Many third parties have earned our trust by representing the best interests of their advertisers. But some third parties do not. Here are some activities to watch out for and let us know about:

Not sharing the cost and performance of advertising campaigns: You have a right to know, at a minimum, the number of clicks, impressions, and cost of your Google ads.
Guaranteeing ad placement, either on a specific advertising channel or in a specific position: It’s not possible to guarantee a specific ad position on Google.com search results pages. Ad position is determined by an auction and changes dynamically with every new search. Some third parties may only charge you if they achieve your desired ad placement, but those that guarantee a specific position (i.e. the top position every time a user searches for your keyword) are misrepresenting how Google’s advertising works.
Claiming to be from Google: Ask this person for their name and to email you from their @google.com (not @gmail.com) email address; if you’re still unsure, contact us to find out.
Harassing or bullying you into signing up: Third parties cannot remove your business from the natural or organic search results on Google.com.
Claiming advertising on Google will affect your organic or natural ranking: Advertising on Google has no impact on your organic or natural ranking in the search results; the two are completely separate.
Deceptive pricing: The agency may not use the correct advertising budget as agreed with you. Make sure that you get an official copy of your agreement in writing.

Report a violation of third-party policy

Think a third-party partner is violating this policy? Let us know: report a violation of third-party policy.

While we may not respond personally when you contact us about a third party, we will investigate your comments and, if necessary, take appropriate action.

Advertising basics

Average Position: The average position an ad appears in when it's triggered. An average position of 1-8 generally means that the ad is appearing on the first page of search results.
Clicks: The number of times users clicked your ad.
Clickthrough Rate (CTR): The number of clicks divided by the number of impressions, shown as a percentage. A good CTR can improve your average position.
Conversion: The action that your advertising results in, such as a phone call, lead, or sale. This is usually a good metric to use to measure the success of your advertising.
Cost: The total amount you spend with Google advertising.
Impressions: The number of times your ad appeared.
Keywords: The words or phrases you select for AdWords so that when users search for those words on Google, your ad may appear next to or above the search results. For AdWords Express, Google automatically selects keywords based on your short ad and product description; you do not choose the keywords.

If you have a question about your Google advertising account and need help, please visit the AdWords Help Center at adwords.google.com/support/aw/ or the AdWords Express Help Center at support.google.com/adwords/express/.

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Search Engine Optimization...